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Purity Coffee

Sponsored · Exhibit 01 · Espresso Tested First

Your espresso machine deserves beans that were tested before they reached your cup.

Purity Espresso is a medium roast made for the shot: bold and balanced, with rich crema and a smooth finish. Every harvest goes to third-party lab testing for chlorogenic acids (CGA) and contaminants.

One 12 oz bag makes about 17-19 double shots. Pull the first one this week.

Whole Bean Espresso
Tested before it hits your shot

17-19

double shots from one 12 oz bag

PURITYCOFFEE.COM

Purity Espresso, made for the shot

Shop Now
Format
Product hero
Persona
Home espresso drinkers who dial in their own grind
Reason to buy
Tested for antioxidants
Funnel stage
Top of funnel
Product
Whole Bean Espresso
Lands on
Landing page

Why it should work. Testing is a concrete proof point for a home espresso buyer who already cares about the details of the shot.

Tests. Whether a lab-testing hook beats a taste-led hook for espresso.

Purity Coffee

Sponsored · Exhibit 02 · Flow Short List

Our FLOW list is short: 100% specialty-grade organic Arabica coffee.

FLOW is our original medium roast. Start with the 4 oz bag, enough for a week of mornings, and find out whether this is the cup you keep coming back to before you commit to a full bag.

Short ingredient list. Plenty of mornings.

FLOW: Medium Roast Whole Bean 4oz Bag
One ingredient. That's the list.
  1. 1Original medium roast
  2. 2100% Specialty-grade organic Arabica coffee
  3. 34 oz bag

PURITYCOFFEE.COM

FLOW medium roast, 4 oz bag

Shop FLOW
Format
Product photo, ingredient chips
Persona
Label readers who want a short ingredient list
Reason to buy
USDA Organic
Funnel stage
Middle of funnel
Product
FLOW: Medium Roast Whole Bean 4oz Bag
Lands on
Landing page

Why it should work. A short list is easy to read in a feed and lowers the risk of a first purchase.

Tests. Whether a small-bag entry point converts better than a full-size bag.

Purity Coffee

Sponsored · Exhibit 03 · Farm To Shot

Before it's a roast, it's a farm. Ours are farmed regeneratively.

At Purity Coffee, every decision is based on health first. Our specialty grade organic beans are sourced from regenerative farms, then roasted slightly darker for espresso.

Start at the farm. Finish in the shot.

Start at the farm

Whole Bean Espresso

  • Regeneratively farmed
  • USDA Organic Certified
  • Tested for antioxidants (CGA)
  • Made for espresso
Whole Bean Espresso

PURITYCOFFEE.COM

Regeneratively farmed espresso

Learn More
Format
Menu-card split, product photo
Persona
Shoppers who ask where their coffee is grown
Reason to buy
Regeneratively farmed
Funnel stage
Middle of funnel
Product
Whole Bean Espresso
Lands on
Landing page

Why it should work. The farm photo and four short lines let a sourcing-minded buyer scan the proof in seconds.

Tests. Whether sourcing language outperforms taste language with mid-funnel buyers.

Purity Coffee

Sponsored · Exhibit 04 · Ease Starter Bag

Try the dark roast without committing to a full bag.

EASE is our dark roast, 100% specialty-grade organic Arabica coffee, in a 4 oz bag for $11.00. Free shipping on US orders over $65, so add a roast or two and see which one is yours.

Pick your favorite by taste, not by guesswork.

EASE: Dark Roast Whole Bean 4oz Bag
Free shipping on US orders over $65

Free shipping over $65

EASE dark roast, 4 oz bag, $11.00

PURITYCOFFEE.COM

EASE dark roast, 4 oz bag

Shop Now
Format
Offer on product photo
Persona
Dark roast fans ready to try before buying big
Reason to buy
Free US shipping over $65
Funnel stage
Bottom of funnel
Product
EASE: Dark Roast Whole Bean 4oz Bag
Lands on
Landing page

Why it should work. A low-priced bag plus the shipping threshold gives a hesitant visitor a clear next step.

Tests. Whether the shipping threshold lifts basket size on small-bag orders.

Purity Coffee

Sponsored · Exhibit 05 · Five Roast Sampler

Rated 4.9 across 62,000+ reviews. Now taste all five roasts.

Not sure where to start? Start small. The Ground Sampler Bundle brings together all five Purity roasts, Flow, Ease, Protect, Balance and Calm, in 4 oz ground bags. No grinder required.

Find the one you keep coming back to.

Flow, Ease, Protect, Balance, Calm

Flow, Ease, Protect, Balance, Calm

4 oz ground bags

4 oz ground bags

No grinder required

No grinder required

Five roasts. One bundle.

4.9 62,000+ reviews

PURITYCOFFEE.COM

Ground Sampler Bundle

Shop Sampler
Format
Three-photo collage
Persona
First-time tasters and gift buyers
Reason to buy
4.9 across 62,000+ reviews
Funnel stage
Top of funnel
Product
Purity Coffee Ground Sampler Bundle
Lands on
Landing page

Why it should work. Review volume answers the cold-traffic question of whether anyone else likes it, and the sampler removes the choice.

Tests. Whether a proof-led opener beats a product-led opener for cold audiences.

Purity Coffee

Sponsored · Native 01 · Calm Phone Notes

My phone notes since I moved my afternoon cup to decaf:

CALM is our original medium roast specialty-grade organic coffee, decaffeinated with a chemical-free natural water process that removes 99.9% of caffeine and retains high antioxidant properties.

A decaf like no other. Start with the 4 oz bag.

Claim to confirm with brand: Antioxidant wording: confirm with brand

CALM: Decaf Whole Bean 4oz Bag

Notes

My decaf notes

  • Decaf that still tastes like coffee
  • Chemical-free natural water process
  • 99.9% of caffeine removed
  • Next: the 4 oz bag first

PURITYCOFFEE.COM

CALM decaf, 4 oz bag

Shop CALM
Format
Notes app over product photo
Persona
Afternoon coffee drinkers who want decaf with flavor
Reason to buy
Single-origin decaf
Funnel stage
Top of funnel
Product
CALM: Decaf Whole Bean 4oz Bag
Lands on
Landing page

Why it should work. A notes-app layout reads like a real person's list and carries the decaf process in plain words.

Tests. Whether a native notes format beats a polished product shot for decaf.

Purity Coffee

Sponsored · Native 02 · Group Chat Subscribe

Your coffee can arrive on a schedule you pick, not one you remember.

Subscribe and save up to 20% on subscription coffee. Choose delivery every 4, 6, 8, 10 or 12 weeks, and match the pace to your own scoop instead of guessing when to reorder.

Choose your rhythm. Keep your mornings.

Alex

Do we need to order coffee again?

Aponte Inga Medium Roast Whole Bean Coffee

Wait, you pick how often it shows up? Every 4 weeks, up to every 12?

Yes. Up to 20% off subscription coffee.

PURITYCOFFEE.COM

Subscribe and save up to 20%

Subscribe
Format
Message thread with photo
Persona
Households that reorder coffee on a routine
Reason to buy
Subscribe and save
Funnel stage
Middle of funnel
Product
Aponte Inga Medium Roast Whole Bean Coffee
Lands on
Landing page

Why it should work. A chat shows the delivery choice in a few lines and feels like a recommendation between friends.

Tests. Whether the flexible delivery interval or the discount carries the click.

Purity Coffee

Sponsored · Native 03 · Flow Or Ease Poll

Medium or dark? Settle it before the second cup.

Both are 100% specialty-grade organic Arabica coffee. FLOW is our original medium roast, EASE is our dark roast. Take the 4 oz bags and let your own cup break the tie.

Vote with your mug.

FLOW medium
EASE dark

Medium or dark?

FLOW mediumEASE dark

PURITYCOFFEE.COM

FLOW or EASE, 4 oz bags

Pick Yours
Format
Stories poll
Persona
Coffee drinkers torn between medium and dark
Reason to buy
USDA Organic
Funnel stage
Top of funnel
Product
FLOW: Medium Roast Whole Bean 4oz Bag
Lands on
Landing page

Why it should work. A stories-style poll invites a tap and turns roast preference into a reason to try both.

Tests. Whether a two-option poll lifts engagement over a single-product post.

Purity Coffee

Sponsored · Native 04 · Sunday Cold Brew

Saved to my camera roll: the Sunday fridge batch.

Combine 75g (about 3/4 cup) of coarsely ground coffee with 32 oz (4 cups) of cold water. Steep in the fridge for at least 6–7 hours to extract maximum flavor, caffeine, and antioxidants.

Steep tonight, pour tomorrow.

Cold Brew Ground Coffee
RecentsSunday
eveningEdit

Sunday fridge batch

PURITYCOFFEE.COM

Cold Brew Ground Coffee

Shop Cold Brew
Format
Camera-roll share
Persona
Home cold brew fans who batch ahead
Reason to buy
Tested for antioxidants
Funnel stage
Middle of funnel
Product
Cold Brew Ground Coffee
Lands on
Landing page

Why it should work. The exact ratio gives the post real utility, so people save it.

Tests. Whether a recipe-style post earns more saves than a product claim.

Purity Coffee

Sponsored · Native 05 · First Bag Note

Writing the grocery list? Put your first bag of Purity on it.

Sign up for emails to receive $5 off your first order. Plus, a first look at new products and exclusive promotions. Free shipping on US orders over $65 once your cart fills.

Your first bag, a little easier.

Starday Whole Bean Coffee
$5 off your first order

Your first bag starts here

PURITYCOFFEE.COM

$5 off your first order

Sign Up
Format
Full-bleed photo
Persona
New visitors weighing a first order
Reason to buy
Free US shipping over $65
Funnel stage
Bottom of funnel
Product
Starday Whole Bean Coffee
Lands on
Landing page

Why it should work. A quiet lifestyle photo with a plain first-order offer suits a visitor who is close to buying.

Tests. Whether the first-order offer closes better than a product-led retargeting ad.

Purity Coffee

Sponsored · Meme 01 · Lab Tested Drake

Some coffee gets a guess. Ours gets a lab.

We send every harvest to third-party lab testing to measure chlorogenic acids (CGA) and to screen for contaminants, including mycotoxins and heavy metals, before it reaches your cup.

Standards first. Then the shot.

Guessing vs lab testing

Drake Hotline Bling meme about Purity Coffee

Guessing what is in your coffee

Every harvest sent to a third-party lab

Purity Coffee

PURITYCOFFEE.COM

Tested for antioxidants (CGA)

Learn More
Format
Meme template, product swapped in
Persona
Label skeptics who want proof behind the roast
Reason to buy
Tested for antioxidants
Funnel stage
Top of funnel
Product
Whole Bean Espresso
Lands on
Landing page

Why it should work. A familiar meme makes a technical testing claim easy to read in a second.

Tests. Whether humor lifts attention on the testing message.

Purity Coffee

Sponsored · Meme 02 · Espresso Distraction

Purity Espresso is here, and your drip routine noticed.

Purity Espresso is our most requested coffee, made for the shot. Rich body, bold flavor and a smooth finish. USDA Organic Certified, with one ingredient: Organic Arabica Coffee.

Straight shot, milk or plant milk. Your call.

New espresso. Old routine.

Distracted Boyfriend meme about Purity Coffee

Purity Espresso

Me, loyal to my drip routine

My usual morning pour-over

Purity Coffee

PURITYCOFFEE.COM

Purity Espresso is here

Shop Espresso
Format
Meme template, product swapped in
Persona
Drip loyalists curious about espresso
Reason to buy
USDA Organic
Funnel stage
Top of funnel
Product
Whole Bean Espresso
Lands on
Landing page

Why it should work. The new espresso launch is a natural hook for people who already drink coffee at home.

Tests. Whether launch news works better as a meme than as a product shot.

Purity Coffee

Sponsored · Meme 03 · Roast Button Dilemma

Five roasts, one decision: which bag first?

One 4 oz whole bean bag of each Purity roast: Flow, Ease, Protect, Balance and Calm. Light to dark, plus decaf, so you can pick your favorite by taste rather than by guesswork.

Skip the sweat. Taste all five.

Which roast first?

Two Buttons meme about Purity Coffee

Light-medium: PROTECT

Decaf: CALM

Me choosing which roast to try first

Purity Coffee

PURITYCOFFEE.COM

Sampler Bundles, all five roasts

See Samplers
Format
Meme template, product swapped in
Persona
Roast-curious shoppers who cannot pick
Reason to buy
Single-origin decaf
Funnel stage
Middle of funnel
Product
Purity Coffee Sampler Bundles
Lands on
Landing page

Why it should work. The choice problem is real for a five-roast line, and the sampler is the answer.

Tests. Whether a choice-paralysis angle sends more clicks to the sampler.

Purity Coffee

Sponsored · Meme 04 · Brain Cold Brew

Your coffee routine is evolving. The fridge is part of it.

Combine 75g (about 3/4 cup) of coarsely ground coffee with 32 oz (4 cups) of cold water, then steep in the fridge. That is the whole method.

Press the French press down after steeping.

Level up your cold brew

Expanding Brain meme about Purity Coffee

Hot coffee

Iced coffee

Cold brew

Cold brew steeped in the fridge for 6–7 hours

Purity Coffee

PURITYCOFFEE.COM

Cold Brew Whole Bean Coffee

Shop Cold Brew
Format
Meme template, product swapped in
Persona
Iced coffee drinkers ready to brew at home
Reason to buy
Tested for antioxidants
Funnel stage
Middle of funnel
Product
Cold Brew Whole Bean Coffee
Lands on
Landing page

Why it should work. The escalation format fits a how-to message and sets up the brewing method.

Tests. Whether a how-to meme drives clicks for the cold brew line.

Purity Coffee

Sponsored · Meme 05 · Small Bag Debate

Hot take: you do not need a full bag to find your roast.

Every sampler is built around 4 oz bags, enough for a week of mornings with each coffee, so you can find the one you keep coming back to before you commit to a full bag.

Free shipping on US orders over $65.

Change my mind about 4 oz bags

Change My Mind meme about Purity Coffee

A 4 oz bag is the smartest way to pick a roast

Purity Coffee

PURITYCOFFEE.COM

Start with a 4 oz bag

Shop 4 oz Bags
Format
Meme template, product swapped in
Persona
Shoppers wary of committing to a full bag
Reason to buy
Free US shipping over $65
Funnel stage
Middle of funnel
Product
FLOW: Medium Roast Whole Bean 4oz Bag
Lands on
Landing page

Why it should work. A debate-style sign invites comments and argues for the small bag in one line.

Tests. Whether a bold statement in the creative lifts comment rate and clicks.

Purity Coffee

Sponsored · Meme 06 · Gru Sampler Plan

Rated 4.9 across 62,000+ reviews, and the plan was one bag.

Not sure where to start? Start small. This sampler brings together all five Purity roasts, Flow, Ease, Protect, Balance and Calm, in 4 oz ground bags. That is enough for a week of mornings with each coffee.

Five bags later, you know your roast.

The plan was one bag

Gru's Plan meme about Purity Coffee

Order one roast to try

Drink it for a week of mornings

Realize there are four more roasts

Realize there are four more roasts

Purity Coffee

PURITYCOFFEE.COM

Taste all five roasts

Shop Sampler
Format
Meme template, product swapped in
Persona
Impulse sampler buyers
Reason to buy
4.9 across 62,000+ reviews
Funnel stage
Top of funnel
Product
Purity Coffee Ground Sampler Bundle
Lands on
Landing page

Why it should work. The twist turns a one-bag plan into the case for the five-roast sampler.

Tests. Whether a story-style meme sells the bundle better than a flat product claim.

Purity Coffee

Sponsored · Meme 07 · Doge Four Lines

Four lines we stand behind, and one of them is the farm.

USDA Organic Certified. Regeneratively farmed. Tested for antioxidants (CGA). Made for espresso. Every harvest goes to third-party lab testing before it reaches your cup.

Strong claims. Stronger shots.

Tested. Organic. Regenerative.

Buff Doge vs. Cheems meme about Purity Coffee

Purity: tested, organic, regeneratively farmed

Mystery coffee from the back of the cupboard

Purity Coffee

PURITYCOFFEE.COM

Organic, tested, regenerative

Shop Espresso
Format
Meme template, product swapped in
Persona
Shoppers comparing bags by what is behind the label
Reason to buy
Regeneratively farmed
Funnel stage
Middle of funnel
Product
Whole Bean Espresso
Lands on
Landing page

Why it should work. The contrast names no competitor and puts the four label claims side by side.

Tests. Whether a category contrast beats a single-claim message.

Purity Coffee

Sponsored · Meme 08 · Tuxedo Decaf

Decaf can have a point of view too.

A decaf like no other: single-origin decaf coffee full of flavor, free of chemicals. Our chemical-free natural water process removes 99.9% of caffeine and retains high antioxidant properties.

Evening cup, handled.

Claim to confirm with brand: Antioxidant wording: confirm with brand

Plain decaf, meet single-origin

Tuxedo Winnie The Pooh meme about Purity Coffee

Regular decaf

Single-origin decaf, full of flavor, free of chemicals

Purity Coffee

PURITYCOFFEE.COM

Single-origin decaf, CALM

Shop Decaf
Format
Meme template, product swapped in
Persona
Decaf drinkers tired of flat cups
Reason to buy
Single-origin decaf
Funnel stage
Top of funnel
Product
CALM: Decaf Whole Bean 4oz Bag
Lands on
Landing page

Why it should work. The upgrade format places single-origin decaf above generic decaf without naming anyone.

Tests. Whether a refined-versus-plain framing lifts decaf clicks.

Photography and product names belong to Purity Coffee. Every ad lands on a page in this package. Memes use real, recognizable templates with Purity Coffee product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.